Why natural - BE.LOVED
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Why natural


The human skin is actually an organ – the largest in the body, and whilst it has many functions such as temperature regulation, protection, sensation and water resistance, it also has the ability to excrete toxins and to absorb oxygen and chemicals. It constitutes a living, dynamic tissue system. It has the remarkable ability to absorb applied cosmetic products, partially or completely, into the bloodstream. In fact, up to 60% of the products we use on our skin are absorbed and deposited into the circulatory system (Fairley, 2001). The average woman absorbs over 2kg of chemicals from skincare and make-up every year, as reported by the industry magazine In-Cosmetics.

Our main goal was to formulate a range of skincare products that really work, and which deliver only beneficial and nutritive compounds into the skin. We believe that nature provides us with everything we need, and can even work miracles if harnessed correctly. It is the everlasting balance and synergy between plants and humans. Our recipes restore the body and the soul to this natural balanced state. Aromatherapy provides spiritual harmony, whilst our pure ingredients encourage a balanced blooming of beauty. All of our products are made according to a wise tradition of skincare and time-honoured knowledge of the earth.